Developing a Sales Letter
During the 11th step of the World2Work® program, you leverage the sales concepts learned in step #4 and apply them to after interview follow up. The caveat is you may have heard that after an interview you should send a thank you letter. Instead, I recommend a sales letter, which is a thank you letter on steroids. It is 30% thank you for your time and 70% reinforcing 2-3 reasons why you should be hired for that particular job.
This is a very important and rarely applied tool in the interview process. As per one of my main interviewing mantras: sell, sell, sell, I recommend to always sell yourself before, during and after the interview. This continues to project your image in the employer’s mind long after your actual interview is over.
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